Do It Yourself Public Relations

Even today, many small businesses owners still are hands on and Lone Rangers.  For those of you who visited this site to see if you can do it yourself, we have a few articles to teach you about public relations along with links to vendors we recommend.  This will help you get started, and when you are ready to work on your business and let us work on your business marketing, just give us a call. 

We understand the small business and if you need help with just a portion of your marketing and want to do the rest yourself, then we are here to help!

First, the basics, how to write a press release.  You will also need media contacts, but we aren't giving away the farm, so we are not listing our contacts here :-), but feel free to do the google search to find media in your area.

Then you will need to know how to set up a website, and you need a domain name and a web host.  Yes, lots to think about!

Now how about those e-newsletters to take care of your customers, helping them visit your site and learn about your weekly sales.  E-newsletters are cheaper than direct mail, but does have spam problems!

When it comes to podcasting, there are ways to do it yourself, but be prepared to either have it sound like a transister AM radio or to spend some money on the right equipment.

The Social Media aspects of the Internet is a new frontier, and knowing how and when to use it is an important part of any public relations campaign.